Chances are, your advertising is boring. You’re probably defaulting to talking about your product, listing the 5 top features, and then translating those features into benefits badly. Then you’re probably posing some kind of an argument as to why you’re better than the competition.
The problem is that everybody else is doing this. Your advertising needs to be more interesting so that you can capture the attention of your target audience. You cannot just simply copy what “everyone else” is doing — including your competitors —because it’s usually the blind leading the blind out there.
43 Secrets – How To Use The Greatest Moments In Advertising To Drive Your Marketing To The Next Level will teach you how to make your advertising more interesting so you can capture the attention of your target audience.
Dan Kennedy will take you on a tour of 43 of the most ground-breaking moments in advertising history that you can easily use to create your own advertising that cuts through the clutter and makes you stand out from the rest of the pack.
For example, you’ll discover the #1 advertising secret that Keurig used to practically replace run-of-the-mill coffee machines—to the point that almost every home, office or hotel room has a Keurig coffee maker. Nope, they didn’t just list “features and benefits” and call it a day. They used a small advertising trick that you can easily implement for your own business.
You’ll also discover the secret that MTV used to spread like wildfire to households in the late ’80’s—a secret that many top tiered marketers use in every ad campaign to cut through the confusions and chaos and get their prospect’s attention.
The good part is that 43 Secrets comes with a 207-page Toolkit containing examples of the 43 schools of advertising that you can swipe, deploy and emulate on your own. This is in addition to the 3+ hours of audio, video and enhanced transcripts you can use to make notes and capture ideas.
We are positive that you’ll come away from 43 secrets with a treasure trove of adverting ideas that you can implement for your own advertising. Point blank: 43 Secrets will make you a more interesting and imaginative advertiser capturing the attention of your target audience. This is truly a collection you’ll be referring to again and again throughout your wealth building journey.
43 SECRETS - HOW TO USE THE GREATEST MOMENTS IN ADVERTISING TO DRIVE YOUR MARKETING TO THE NEXT LEVEL WILL:
- Allow You To Stand Out From Your Competition Who Are Just Using "Features And Benefits" Advertising
- Give You Breakthrough Advertising Ideas You Wouldn't Have Otherwise Come Up With On Your Own
- Potentially Increase The Response Of Your Next Ad Campaign