Discover how to use the written word to cultivate an interesting character that makes you “famous” with your target audience, creates business longevity, and customers-for-life. Dan Kennedy teaches you how to deliberately and strategically create, develop, and use “personality” to build your business with this in-depth behind the scenes look that can quickly propel you into hyper wealth-attraction-mode.
INCLUDES: MANUAL, 2 CDS
100% Money Back Guarantee!
Discover how to use the written word to cultivate an interesting character that makes you “famous” with your target audience, creates business longevity, and customers-for-life. Dan Kennedy teaches you how to deliberately and strategically create, develop, and use “personality” to build your business with this in-depth behind the scenes look that can quickly propel you into hyper wealth-attraction-mode.
You’ll discover how to develop yourself into a heroic, fascinating, and unique character with whom your customers have a continually evolving relationship with so you can boost your profits and reputation. These strategies will guarantee that your customers will eagerly open and read whatever email you send them – week after week, year after year. This is the “secret sauce” that will help you go beyond creating success not just for a few years, but for decades. So invest in Personality in Copy to discover how you can give your customers what they secretly want from you so they will continue buying from you again and again.
HOW TO CREATE PERSONALITY IN COPY WILL:
"How to Create Personality in Copy ranks either #1 or #2 as far as influence on me and my business. We’ve all been taught hundreds of proven strategies to go out and get ourselves a “herd.” But, the bottom line is that once you do, you can only keep customers coming back with your ‘content’ for so long. What keeps them around giving you money for decades is a never-ending interest in you as a ‘character’ that they feel compelled to continuously know what’s going on (like a lead character in a series fiction novel). I’ve now completely changed the way I communicate with my members, and the response has been overwhelming."
-Jack Phelps
The Relaxing Retirement Group, Inc.
"In life you remember a few people that touch your life. You remember them because there is something unique about them. Being plain is like being a commodity and lowers your value. Developing a personality that people can love/hate/respect sets you light years ahead of your peer group and competitors. Willie Nelson learned this. Lee Iacocca understood this. When I discovered Dan Kennedy he created a memorable experience that not only could I not forget but even though that was 12 years ago my wife still remembered and she is not normally impressed with informational speakers. When Dan did his presentation on How to Create Personality in Copy I realized many of the key steps in building deeper and stronger relationships with my clients. Membership drop is 20% less and my prices are higher and folks are thrilled just to be part of what we are accomplishing. "
-Mike Crow
Millionaire Inspector Community
"How to Create Personality in Copy ranks either #1 or #2 as far as influence on me and my business. We’ve all been taught hundreds of proven strategies to go out and get ourselves a “herd.” But, the bottom line is that once you do, you can only keep customers coming back with your ‘content’ for so long. What keeps them around giving you money for decades is a never-ending interest in you as a ‘character’ that they feel compelled to continuously know what’s going on (like a lead character in a series fiction novel). I’ve now completely changed the way I communicate with my members, and the response has been overwhelming."
-Jack Phelps
The Relaxing Retirement Group, Inc.
"Simply put, if your business relies on customers – and what business doesn’t — the secrets Dan reveals in this presentation on How to Create Personality in Copy are essential. They will make your job of retaining and building life-long customer relationships easier, more profitable and surprisingly much more fun. If you try to add character to your communications without knowing the essential details, you risk sending your valuable hard won customers running straight toward your competitors. Since beginning to use what we learned, our readership (and positive comments) has jumped, and so has the waiting list for our programs."
-Rob Berkley
GroupMV